View video – Cortland Bovée and John Thill: What’s New in Teaching Business Communication? A New Organizing Model for Business Messages. This video describes a storytelling method for developing effective business messages. After viewing the video, try this practice exercise: Scenario – Your business sells recliner chairs that can open up to become a single bed. Create a story that would get people interested in trying out or buying the chair. Use the storytelling guidance from the video to structure your own story. Doing this exercise will help you to successfully complete the learning challenge at the end of this pathway – and other learning challenges that follow. If you are comfortable doing so, please share your story in this course topic discussion forum.