Read this article about global internet access and social media use from Our World in Data, based on research by the World Bank.
Using the article or other sources on the internet, try to find some up-to-date statistics about internet and social media use in your own country, including variables such as gender and age.
- Do any of the statistics you have found surprise you? Why?
- How would these statistics affect digital marketing in your country?
Share your thoughts in this forum and check back to see what ideas other learners from around the world have posted.